Since 2012, we have helped marketers and decision makers across functions deliver tangible results across customer acquisition, employee engagement, revenue goals and overall growth. The Collective is a carefully assembled team of award-winning entrepreneurs, strategists, creative executives and marketing communication trailblazers, who are passionate about building businesses that last. Based in downtown Manhattan, with a national reach, The Collective continues to be a trusted resource across industries for innovative leaders striving to architect memorable, highly differentiated products and brands.
Yasmeen is a seasoned professional with nearly twenty years of experience in developing and implementing successful marketing strategies for innovative and dynamic brands across the consumer and digital media landscape. In addition to The Catapult Collective, Yasmeen is also Global Group Director for the international branding firm Siegel+Gale. She has also been a management team member of several successful ventures, including serving as the CMO for SITO, as well as Genesis Media and head of marketing for PlaceIQ. She played an integral role in the business growth and expansion in the digital advertising space for each of these organizations. Yasmeen was also with Demand Media (now Leaf Group), leading marketing for publishing giants such as eHow.com and Cracked.com. She was key in building the company’s portfolio of branded sites to position Demand for its successful IPO. Prior to Demand, Yasmeen held lead account roles at Edelman both in the digital and consumer space, where she spearheaded award-winning marketing and communication launches for numerous global brands such as Starbucks, Fox, Microsoft and more.
Yasmeen is based in Manhattan. She holds a B.S. in Journalism from Boston University, an MBA from Pepperdine and an M.S. in Strategic Communication from Columbia University. She is currently finishing her Doctorate in Business with Pepperdine, and actively researching with the faculty in conjunction with her dissertation. She is also the recipient of the Marketing Maverick Award from DM News to honor her achievements as one of the industry's exceptional brand strategists.
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